Hostess with the Mostess. The cats agree.
I've worked in tech since 2014. I've helped launch over 200 startups. I've been in the room for IPOs, acquisitions, unicorn rounds, and more press releases than any human should reasonably read. I love this industry. I genuinely do.
Somewhere along the way, the internet got serious. Really serious. And I started to miss the parts that made it fun.
Tech used to make people gong-ringing, chest-thumping, genuinely excited. I want that back.
I just had a baby. Six months old. And being on mat leave gave me something I hadn't had in years: fresh eyes. I came back to work looking at the industry differently. More curious. Wondering — where did all the fun go? And more importantly, where is it hiding now?
Because here's the thing: the delightful stuff is still out there. Cool projects. Surprising ideas. People building things just because they thought it would be fun. The internet is full of it.
I miss my RSS reader. I miss StumbleUpon and finding something that made me go "oh wow, I had no idea that existed." Discovery used to feel like a gift. Now it feels like an algorithm that already knows what you think before you think it.
You can just do things. So I'm doing a thing.
404: Boring Not Found is my thing. I don't know exactly what it will become — and honestly that's the point. It's a place to find and share the parts of the internet that made me go "no way, I love that." Things I'm not pitching. Things that don't have a PR budget. Things that just exist and are delightful.
If you're someone working on something genuinely cool — something delightful, something that makes people smile — I want to hear about it. Just a note that says: hey, I think you'd love this. And maybe I'll feature it.
Not everything has to be so serious. This is proof.